Victoria’s Finest Fruits On Show In Jakarta

13 May 2016

Victorians apples, pears, table grapes and stone fruits are all on show after the launch of a program in Indonesia aimed at promoting Victoria’s high-quality fruit produce to the world.

Minister for Training and Skills Steve Herbert officially launched the Now! In Season program at one of Jakarta’s leading supermarkets, Hypermart, this morning as part of an international education and trade visit to South-East Asia that includes Indonesia, Vietnam and Malaysia.

19,000 tonnes of Victorian fruits were exported to Indonesia last year - a clear demonstration of the high demand for our top quality produce in a very competitive Indonesian market.

The Now! In Season program draws on Victoria’s access to quality soil, a continual supply of clean water, strict safety regulations and innovative farm practices to show Indonesia, the Asia Pacific, Japan and the United States that Victorian fruits are the best in the world.

Factors like Victoria’s proximity to Indonesia mean we can offer a counter-seasonal supply of fruit to the northern hemisphere, with our proven track record of exports to global markets making Victorian fruit the obvious option.

Victoria grows 90 per cent of Australia’s pears, 45 per cent of its apples and in the period 2014-15, total global fruit exports from Victoria reached $369 million dollars.

Quotes attributable to the Minister for Training and Skills Steve Herbert

“The Andrews Labor Government is proud to launch a program that shows the world just how good our fruits are.”

“Victorian farms are a fantastic place for our apprentices and trainees to learn the ropes while also benefiting Victoria’s economy.”

Quotes attributable to Minister for Agriculture Jaala Pulford

“Victoria is the leading food and fibre exporter in the nation and we’re proud of our reputation of producing quality fruit that is the envy of the world. “

“By putting Victorian produce on the global stage, we’re giving consumers a taste of the best. Our horticulture sector has a strong future, and we’re supporting it to innovate and increase market access.”

Reviewed 19 August 2020

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