Victoria’s Business Events Economy Booming

11 June 2019

Victoria is increasingly the business state of Australia with the Melbourne Convention Bureau breaking the $500 million mark for conferences this financial year.

Minister for Tourism, Sport and Major Events Martin Pakula confirmed the milestone, with business events now the highest yielding sector in Victoria’s visitor economy.

The Andrews Labor Government has made business events a key priority in helping grow the state’s visitor economy, bringing the world’s largest conferences to Melbourne.

The 2023 Rotary International Conference will be the most valuable conference ever held in Victoria with 20,000 Rotary members from more than 200 countries expected to attend, bringing in $110 million to the state.

Victoria has secured many other major world conferences, including the International Convention of Jehovah’s Witnesses in November 2019, the International Congress of Genetics in July 2023, the Lions Club International Convention in 2024 and the World Congress of Basic and Clinical Pharmacology in 2026.

The host of upcoming major business events is expected to create 6,000 jobs, a major boost to the state’s jobs market.

The $205 million redevelopment of the Melbourne Convention and Exhibition Centre, including construction of the Novotel Melbourne South Wharf, has been a key factor in building the state’s business events capacity – cementing the precinct’s reputation as a world-leading conference hub.

Major business events provide massive opportunities for Victorians and businesses within the state as 86,000 international business event visitors arrived in Melbourne across 2018.

Quotes attributable to Minister for Tourism, Sport and Major Events Martin Pakula

“Business events are the foundation of Victoria’s visitor economy, bringing thousands of people from around Australia and the world and helping to keep our cafes, restaurants and bars full.”

“The Melbourne Convention Bureau is a key contributor to this success – securing major international business events, creating jobs and injecting millions of dollars back into the Victorian economy.”

Quote attributable to Melbourne Convention Bureau acting chief executive Julia Swanson

“The Melbourne Convention Bureau has set a new benchmark, with half a billion dollars in events secured this financial year. This is an enviable events calendar that will be anchored in the state long term and provides certainty for Victoria’s visitor economy for years to come.”

Reviewed 19 August 2020

Was this page helpful?