Victorians Hooked On Fishing With New Custom Plates

19 July 2019

The Andrews Labor Government has released a new fishing-themed custom plate to give all recreational fishers the chance to show everyone on the road how much they love fishing.

‘Hooked on Victoria’ was chosen as the winner of the fishing custom plates slogan competition, suggested by Wayne Felmingham from Maffra.

Minister for Roads and Minister for Fishing and Boating Jaala Pulford was at Essendon Anglers Club today to offer the bait of a set of personalised fishing plates, Wayne’s prize for coming up with the winning slogan.

More than 2600 Victorians dropped a line and suggested a slogan for Victoria’s newest custom plate throughout March and April, with the winner chosen to represent both Victorians love of getting out on the water and the vast range of coastal and inland fishing options in our state.

The fishing-themed plates deliver on a commitment of the Labor Government’s $35 million Target One Million plan to get more people fishing, more often.

Fishers can choose from two plate options which were voted most popular from shortlisted options designed by VicRoads and the Victorian Fisheries Authority. Plates are available for both cars and trailers.

Plates can be purchased from $195 to convert existing combination to the new fishing designs, or $495 for anglers who want to create a new combination on one of the new custom plates.

To catch your chosen plate, visit

Quotes attributable to Minister for Roads and Minister for Fishing and Boating Jaala Pulford

“Victorians love fishing and we’re very lucky to have heaps of great spots to fish in our state – these new plates give fishers the chance to show off their love of the sport to everyone on the road.”

“Target One Million is growing recreational fishing in Victoria, giving families more opportunities to spend some quality time together in Victoria’s great outdoors.”

Quote attributable to the Member for Essendon Danny Pearson

“These plates are a great way to show your passion for fishing and I’m sure many of the locals from the Essendon Angling Club will be display theirs with pride.”

Reviewed 19 August 2020

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