The Andrews Labor Government is backing a new plan to transform Mt Buffalo from one of Victoria’s winter wonderlands to a year-round tourism drawcard.
Parliamentary Secretary for Regional Victoria Danielle Green today announced $200,000 from the Labor Government for a feasibility study on development of year-round tourism experiences.
Alpine Shire Council will use the funding to prepare a business case for tourism concepts identified in the Vision for Mount Buffalo – a community driven ‘whole of mountain’ concept plan developed by the Mount Buffalo Destination Advisory Group, and highlighted as a priority by the Ovens Murray Regional Partnership.
The feasibility study will look at the potential demand and target market for identified tourism concepts, review infrastructure and road capacity on Mt Buffalo, and prepare a marketing prospectus for feasible options.
Mount Buffalo already attracts an estimated 181,000 visitors each year, despite not yet taking advantage of all the potential tourism experiences it could offer.
The funding is being provided through the Labor Government’s $103 million Regional Tourism Infrastructure Fund, which is strengthening regional Victoria’s visitor economy, making it an even better place to live, visit and do business in.
Quotes attributable to Parliamentary Secretary for Regional Victoria Danielle Green
“We want people to come and enjoy the natural beauty of Mt Buffalo and the High Country all year round.”
“We are excited to help Alpine Shire Council turn their ideas into a reality. We have worked closely with the Ovens Murray Regional Partnership to take the first step to awaken Mount Buffalo.”
Quote attributable to Member for Northern Victoria Jaclyn Symes
“We are putting Mt Buffalo on the map all year round. It’s already a winter wonderland, and through this funding we want to attract visitors in summer to hike, camp and kayak to the heart of our North East.”