Supermarket Giant Expands Victorian Footprint

Kaufland’s Victorian expansion is gathering steam, with the global supermarket chain receiving approval for a further two stores and proposing at least nine more, which – if approved – could deliver hundreds of extra jobs.

Minister for Economic Development Tim Pallas today announced the go-ahead for stores in Coolaroo and Oakleigh South, with the latter to also hold Kaufland’s headquarters.

This is on top of its 115,000 square metre distribution centre in Mickleham – which is currently being built – and three already approved stores in Dandenong, Epping and Chirnside Park.

Kaufland has announced plans to build at least nine additional stores across Victoria – in Braybrook, Lyndhurst, Geelong, South Morang, Bendigo, Narre Warren, Warrnambool, Coburg and Pakenham.

The Andrews Labor Government has referred the proposals to an independent advisory panel for consideration.

All approvals will be exhibited for public comment and be subject to public hearings which will help inform the advisory panel’s report to the Planning Minister.

Kaufland’s investment in Victoria is worth $435 million and expected to create 1,500 jobs. If the nine stores are approved, the investment will top half a billion and create up to 2,400 jobs.

One of the world’s largest retailers, Kaufland chose Victoria as the starting ground for its Australian expansion, joining the likes of Costco, Aldi, Uniqlo, H&M and MUJI.

The supermarket giant is already engaging with Victorian suppliers, so it can source local products where possible and will provide opportunities for complementary independent retailers such as cafes within shopping complexes.

Their investment will also benefit the construction industry, with the distribution centre and stores set to create hundreds of opportunities for local construction businesses, workers and apprentices.

Quote attributable to Minister for Economic Development Tim Pallas

“This is great news for consumers – another major player in the market will provide more choice for Victorians, more value for money at the checkout and create thousands of jobs.”

Quote attributable to Kaufland Australia Managing Director Julia Kern

“With five approved stores, as well as the additional nine sites under review, we are committed to our long term, sustainable growth across Victoria. We look forward to creating thousands of jobs and creating opportunities for local businesses.”