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Victoria Showcases Food Excellence In The Middle East

22 February 2016

The Victorian Government is today showcasing Victoria’s high quality produce at the world’s largest annual food and hospitality show in Dubai as part of a drive to boost exports to the fast growing markets in the Middle East.

Minister for Small Business, Innovation and Trade Philip Dalidakis who is leading the trade mission of 42 local companies to the Gulfood 2016 food and hospitality trade show, said the Government is working hard to take advantage of new opportunities and growing prosperity in the Middle East.

Running from 21 – 25 February 2016, Gulfood showcases over 5,000 exhibitors from 120 countries worldwide. Victoria’s delegates will be presenting some of the country’s finest meat, dairy, fruit, vegetables and processed foods.

The Middle East is one of Victoria’s largest export destinations, with exports worth more than $2.76 billion (2014-2015), which includes $1.2 billion in food and beverage exports. Victorian horticulture exports to the region are also expected to grow, particularly in the UAE, which is now the 3rd biggest market for our Victorian table grapes.

Victorian Commissioner to the Middle East, Africa and Turkey John Butler said the recent lifting of financial sanctions against Iran means numerous opportunities for Victorian companies.

With a population of 81 million people and a GDP higher than Australia’s, Iran is a key prospective market for Victorian meat, dairy and wool. The food and fibre market was worth $17 million to Victoria last year, but this figure is set to grow as Victorian companies take advantage of trade prospects.

The Victorian Government supports a robust trade mission program, with other trade missions this year to head to Foodex (Japan), Seoul Food (South Korea) and SIAL (China).

Quotes attributable to Minister for Small Business, Innovation and Trade Philip Dalidakis

“Victoria is Australia’s leader in food and fibre exports, and we are working hard to make sure our local producers get every opportunity to make partnerships and expand their businesses.”

“This trade mission will give Victorian business operators invaluable first-hand understanding of local market dynamics and help us win a bigger share of the fast growing Middle East region.”

Quotes attributable to Victorian Commissioner to Middle East, Africa and Turkey John Butler

“The Middle East is one of Victoria’s fastest growing food and beverage markets, with many countries recognising Victoria’s strength in producing halal products that are high in quality and food safety.”

“With recent financial sanctions against Iran being lifted, Victoria is well placed to take advantage of trade opportunities in the region and we are exploring ways to help connect Victorian companies with the Iranian market.”

Reviewed 19 August 2020

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