Victorians are being warned to think twice before taking risks on our roads this Christmas in a new Transport Accident Commission road safety campaign.
Minister for Roads and Road Safety Luke Donnellan unveiled the new campaign today, which takes aim at three major factors in Victorian road trauma – drink-driving, speed and distractions.
The campaign asks motorists to ‘think of us before you drive’, referring to the heightened police presence on the state’s roads across the upcoming Christmas and holiday period.
A television ad features Victoria Police members and aims to deter risky behavior before it happens – asking people to consider the presence of police on the roads each time they drive.
Victoria Police will increase traffic enforcement operations over the Christmas and holiday period as part of Operation Roadwise, targeting dangerous driver behavior.
Last year, 26 drivers died on Victorian roads with a blood alcohol level over .05, police issued almost 130,000 penalty notices for speeding and detected almost 28,000 mobile phone infringements.
To view the new television ad, a behind the scenes look at its production and high-resolution images, visit –
Quotes attributable to Minister for Roads and Road Safety Luke Donnellan
“We’re working towards a future where no one dies or is seriously injured on Victorian roads and our hard-working Victoria Police members play a vital role in achieving that.”
“There is no excuse for drink-driving, speeding or using your phone while driving – we see too many tragedies caused by this behaviour.”
Quote attributable to TAC Lead Director Road Safety Samantha Cockfield
“We have worked with Victoria Police to develop this campaign to address risk-taking behaviour on our roads and to encourage people to think about the police before they take these actions.”
“Around 90 per cent of crashes involve some type of human error and reducing that is a great start to reducing the number of people being killed and seriously injured on our roads.”
Reviewed 19 August 2020