Raising A Glass To The Future Of Victorian Wine

09 June 2017

Victoria produces some of the best wine in the world, and thanks to the Andrews Labor Government, even more tourists, connoisseurs and locals will get the opportunity to try the perfect glass.

Minister for Agriculture, Jaala Pulford visited Yering Station winery in the Yarra Valley today to launch the Wine Industry Development Strategy and round two of the Wine Growth Fund.

The four year strategy will help winemakers capture new opportunities and address challenges the industry has experienced in trading and production over the past decade.

The strategy is structured around four key ‘platforms’ which address:

  • adaptation to business and production challenges
  • increasing tourist numbers and expenditure in Victorian wine regions
  • developing profitable and sustainable export markets
  • increasing industry coordination.

The Labor Government is backing the Strategy with the Wine Growth Fund, which supports projects from the vineyard to the cellar door to grow Victoria’s wine industry.

The second round of the Wine Growth Fund announced today will see a total of $893,000 provided to the wine industry across the state. Grants will align with industry priorities as reflected in the strategy.

Victoria’s wine industry plays a vital role in regional and rural economies, contributing an estimated $7.6 billion to the Victorian economy and employing nearly 13,000 people.

The Victorian Wine Industry Development Strategy 2017-2021, Wine Growth Fund and appointment of the Wine Industry Ministerial Advisory Committee are the result of the Labor Government’s $1 million election commitment to develop the state’s wine industry.

Information on the Wine Growth Fund can be found at Link

Quotes attributable to Minister for Agriculture Jaala Pulford

“Victoria’s wine is among the world’s best, producing a broad range of wine styles in unique and diverse geographic settings, making it well placed for a successful future.”

“There is no better way to spend a weekend than on a winery walk-about, experiencing and tasting the very best regional Victoria has to offer.”

Quotes attributable to Wine Advisory Ministerial Chair Kim Chalmers

“Victoria has a colourful array of wine growers and makers working across 22 unique regions to produce some of the world’s most exciting wines.”

“Supporting these producers, driving visitors to their doors and taking their stories and wares to the world is what this strategy is all about."

Reviewed 19 August 2020

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