Premier and Family Urge Victorians to Give Generously

13 December 2014

Premier Daniel Andrews and his family are hoping Victorians give with their hearts this Christmas, to help families less fortunate.

The Premier and his wife, Catherine, today joined Major Michael Coleman from the Salvation Army and Kmart’s Managing Director Guy Russo to promote the Kmart Wishing Tree Appeal.

A Christmas tree, decorated by Noah, Grace and Joseph Andrews, was installed in the Premier’s private office. Ministers and visitors will be encouraged to leave gifts underneath the tree in support of the Appeal.

The Kmart Wishing Tree Appeal, established in 1988, is Australia’s largest and longest running gift giving drive.

Partnering with the Salvation Army, Kmart has made Christmas brighter for so many families.

The Appeal has collected more than six million gifts. Last year 470,000 gifts were collected. This year the Appeal is hoping to reach half a million gifts by Christmas Eve.

Victoria is currently behind New South Wales and Queensland in the tally of gifts received. Premier Andrews encouraged Victorians to lift their game and open their hearts for those less fortunate.

To participate in the Appeal, visit Link to find out how to make a donation. For the first time, Kmart shoppers can also donate at in-store self-serve checkouts.

Quotes Attributable to the Premier

“This Christmas we’re hoping that Victorians give with their hearts to the Kmart Wishing Tree Appeal.”

“Over a quarter of a century the Appeal has collected six million gifts and has seen six million smiles.”

“Kmart and the Salvation Army know that the little things can make a big difference. They’ve done so much to help Victorian families.”

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Reviewed 19 August 2020

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