Planning Approvals For Shepparton Arts Museum

06 September 2017

The Andrews Labor Government has given the green light for a major project in Shepparton, creating jobs, boosting tourism and growing the local economy.

Minister for Planning Richard Wynne today announced approvals for the amendment of the Shepparton Planning Scheme to fast-track a redevelopment of the Shepparton Arts Museum (SAM).

The Museum is already one of Shepparton’s leading attractions, and now it’s growing. Once complete, it’s expected to attract more visitors to the region from right around the state and nation, boosting local visitor spending by more than $6 million annually.

SAM will be a big boost to local jobs. Construction of the project will create 72 direct and 109 indirect jobs, injecting $34.5 million into the local economy.

Planning approvals follow a $10 million investment by the Labor Government to help Shepparton showcase its strengths as a regional cultural hotspot. The project is also funded by the City of Greater Shepparton and the Commonwealth Government.

The project will see the Shepparton Arts Museum relocated to a more prominent and accessible location at Victoria Lake Park.

The Labor Government is strengthening Shepparton as a cultural destination, creating more local jobs, boosting visitor numbers and attracting business investment and consumer spending in the region’s retail, hospitality and accommodation sectors.

The Shepparton Arts Museum will showcase unique ceramics, indigenous and multicultural collections to hordes of visitors. It’s great news for local hotels, cafes and other small businesses.

Quote attributable to Minister for Planning Richard Wynne

“This project ticks all the boxes. It’s a big boost to jobs, tourism and the economy, and it’s a great chance for Shepparton to showcase its strengths as a cultural hotspot.”

Quote attributable to Minister for Regional Development Jaala Pulford

“We’re getting on with making Shepparton the arts and culture hub of the Goulburn Valley. We’re delivering our election commitment to build SAM which will see more tourists to the area, jobs created and maintained locally.”

Quote attributable to Member for Northern Victoria Mark Gepp

“More visitors to Shepparton means more opportunities for small businesses – and that means more jobs for locals.”

Quote attributable to Member for Northern Victoria Jaclyn Symes

“This will be a great space for emerging and established local artists, with professional development opportunities and workshops, contributing to the cultural enrichment, community engagement and prosperity of the region.”

Reviewed 19 August 2020

Was this page helpful?