The Andrews Labor Government today announced a new Destination Management Plan to boost visitors, investment and jobs in Gippsland.
Minister for Regional Development Jaala Pulford joined Minister for Tourism and Major Events John Eren at the Port of Sale to launch the plan, which will investigate options to increase visitors and invest in infrastructure at key tourism hotspots.
The Labor Government will invest $400,000 in the development of the plan, to revitalise Gippsland’s visitor economy, making it more competitive, adaptive and diverse.
In 2016 alone, there were 5.2 million visitors to Gippsland, who contributed $781 million to the local economy.
Gippsland’s beaches, national and state parks, bushwalking and fishing activities are already popular activities for tourists in the region and the Plan aims to build on these strengths.
The Plan will be the first step in identifying opportunities to lift visitor numbers, improve the resilience and adaptive capacity of the region, as well as increase participation in arts, cultural, sporting and recreational activities.
The visitor economy was a key priority identified by the community through the Gippsland Regional Partnership and presented to the Government after the inaugural Gippsland Regional Assembly in 2016.
Quotes attributable to Minister for Regional Development Jaala Pulford
“Developing a long-term plan to increase tourism in Gippsland is an important step in bringing more people to the region to experience the natural beauty of this part of Victoria.”
“Our Gippsland Regional Partnership told us that tourism is a major priority for this region. We’re listening and investing to boost visitors and jobs in Gippsland.”
Quote attributable to Minister for Tourism and Major Events John Eren
“Our regions rely on the money and time tourists spend in their communities – which is why we’re taking this important step to ensure more people come to experience the best of everything Gippsland has to offer.”
Quote attributable to Member for Eastern Victoria Harriet Shing
“Our tourist offerings entice huge numbers of people to Gippsland every year to enjoy our incredible beaches, national and state parks, bushwalking and fishing, and this ongoing investment will enable us to reach an even greater share of the visitor market.”
Reviewed 19 August 2020