More E-Commerce Opportunities For Victoria’s Businesses

07 February 2018

Victoria’s businesses will have access to hundreds of millions more international customers following the announcement that, one of China’s largest online retailers, will open its regional HQ in Melbourne.

The Andrews Labor Government has been working closely with to bring the company to Victoria and give local businesses every opportunity to share their skills, products and expertise with new global markets. has over 266 million customer accounts making it one of the largest e-commerce companies in China. The company’s presence in Victoria will help local businesses connect with new customers.

The company operates China’s largest nationwide fulfilment network with seven fulfilment centres and more than 400 warehouses in 2,830 counties and districts throughout China. It sells everything from vitamins and electronics to clothing and books.

Representatives from visited Victoria in October for Food and Beverage Trade Week and were able to get up close and personal with major Victorian businesses across the state. will join other major e-commerce companies that have set up in Victoria in recent times, cementing the state’s position as the national leader in e-commerce.

More Victorian businesses are taking advantage of opportunities offered through e-commerce with the likes of Swisse, Goat Soap and Ego Pharmaceuticals all reporting strong online sales in recent months.

Cross-border e-commerce is fast emerging as a preferred platform for Victorian businesses wanting to access new global markets simply, safely and without having to set up bricks and mortar stores in another country.

Trade with China is incredibly valuable to the Victorian economy and in 2016-17 the total two-way trade between Victoria and China was worth $23.4 billion.

Quotes attributable to Minister for Trade and Investment Philip Dalidakis

“This announcement will give more Victorian businesses the opportunity to take their products to the world and is a clear indication that we’re leading the nation on the digital economy.”

“We welcome with open arms and look forward to all the opportunities that this new regional HQ will bring to Victoria, including strengthening our economy and creating more local jobs.”

Quote attributable to Patrick Nestel Manager Australia

“Victoria’s wealth of high-quality suppliers, supportive government, 24/7 airport and largest container port in the southern hemisphere made it the obvious choice for’s new regional HQ.”

Reviewed 19 August 2020

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