Australia’s first ever LEGO attraction will create more than 100 new jobs and bring more visitors to Victoria.
Minister for Tourism and Major Events John Eren officially opened the LEGOLAND Discovery Centre in Melbourne at Chadstone Shopping Centre today.
The first of its kind in the Southern Hemisphere – the Centre once again puts Victoria on the map – joining a global network of Lego Discovery Centres including nine in North America, four in Europe and two in Japan.
The Centre covers 2,800 square meters and contains more than 2 million Lego bricks.
Some of Melbourne’s best landmarks and iconic sights will be showcased in LEGO, including the MCG, Federation Square, Flinders Street Station and the Shrine of Remembrance.
Build and play areas and interactive rides with thousands of LEGO bricks will encourage kids to let their imaginations run wild, while the 4D Cinema will bring favourite LEGO characters to life.
More than 300,000 visitors are expected to visit LEGOLAND in its first year alone, including families from interstate and overseas, boosting jobs and our visitor economy.
The Centre will employ more than 100 local workers during busier periods like school holidays.
The LEGOLAND Discovery Centre is part of the $660 million redevelopment of the Chadstone Shopping Centre that will see 100 new stores opened across the complex.
Quotes attributable to the Minister for Tourism and Major Events John Eren
“Every Lego fan across Australia and beyond will be begging their parents to take them to the LEGOLAND Discovery Centre, right here in Melbourne.”
“With more than 100 jobs and over 300,000 visitors expected in its first year – Victoria can add another tourism landmark to our collection.”
“It’s the perfect day out for the kids, locals and tourists will love seeing the very best of Melbourne in LEGO form.”
Reviewed 19 August 2020