Tourism contributes $10.9 billion to regional Victoria, according to the Victorian Regional Tourism Satellite Accounts, released today.
This figure is only set to increase, with the Andrews Labor Government’s plans to grow the tourism sector and support businesses and communities in regional Victoria.
Minister for Tourism and Major Events, John Eren, said tourism was worth almost $2.4 billion more to regional Victoria than to Melbourne.
Tourism accounted for more than one-third of economic activity in Phillip Island, contributing 37.9 per cent of Gross Regional Product (GRP), and Daylesford and Macedon Ranges, where it generated 34 per cent of GRP.
The Accounts fact sheets are now available on the Tourism Victoria website and were shared directly with key stakeholders, including Regional Tourism Boards.
Victoria was the first Australian state to develop Regional Tourism Satellite Accounts, which examine the role and contribution of the tourism industry at the regional level.
The Accounts are produced by Tourism Victoria using a model developed by Deloitte Access Economics. The fact sheets present data from 2012-13 due to time lags associated with the complex nature of gathering this information.
Tourism Victoria and Deloitte Access Economics worked in partnership with Tourism Research Australia to develop a method consistent with that used to derive national and state data.
Quotes attributable to the Minister for Tourism and Major Events, John Eren
“Tourism remains one of regional Victoria’s most important industries.”
“The Andrews Labor Government will grow the tourism sector as part of our plan to create jobs in regional Victoria.”
“These fact sheets provide regional tourism businesses in Victoria with a clearer economic snapshot of their region.”
Reviewed 19 August 2020