Gippsland’s Perfect Drop Set To Boost Visitor Numbers

13 April 2018

The Andrews Labor Government is helping the Gippsland wine industry sparkle and expand by supporting the promotion of cellar doors and local viticulture though the Wine Growth Fund Round Two.

Visiting Tambo Winery today, Minister for Agriculture and Regional Development Jaala Pulford announced the Wine Growth Fund recipients.

The Wine Growth Fund aims to develop and sustainably grow the wine industry in Victoria by providing innovative growers, organisations and projects with funding to build both domestic and international markets.

More than $90,000 in grants will go to five projects in Gippsland, which include:

  • Bass River Winery, digital marketing strategy and research and trial L3 Herbicide-free viticulture
  • Destination Gippsland, a plan to develop a ‘Gippsland Wine Tourism Trail’ and marketing campaign for cellar-door experiences in Gippsland
  • Glenmaggie Wines, expansion of its cellar door; construction of a restaurant and function centre, including a shop showcasing Gippsland produce
  • Tambo Wine, expansion of its cellar door and establishing a function centre, art gallery and restaurant
  • Wines of Gippsland, a marketing, sales and communications strategy for ‘Wine Gippsland’, development of 2018 Gippsland Wine Awards, delivering workshops, training and marketing resources for Gippsland wine producers.

A total of 65 projects across Victoria have been successful in round two, with grants totalling $1.18 million supporting total project costs of $3.8 million.

Victoria’s wine industry contributes $7.6 billion to the state economy and directly employs nearly 13,000 people, many of which are in regional Victoria.

The Wine Growth Fund is part of the Labor Government’s ongoing support for the wine industry, which also includes the Wine Industry Development Strategy and the formation of the Wine Industry Ministerial Advisory Committee.

Quotes attributable to Minister for Agriculture and Regional Development Jaala Pulford

“Gippslanders are proud of their prized wines and rightly so. It’s why we’re working collaboratively with our wine industry to make sure every local and visitor has the chance to sample a drop.”

“There are more cellar door outlets in Victoria than any other state, creating opportunities for visitors to enjoy diverse and quality wine experiences and contribute to the liveability and vibrancy of our regions.”

Quote attributable to Member for Eastern Victoria Harriet Shing

“Whether it’s the perfect pinot, or a fragrant chardonnay, you can be sure that Gippsland has the perfect drop for every palate.”

“We’re proud as a government to help more people experience the very best that our food and wine culture has to offer- because it is simply unrivalled.”

Reviewed 19 August 2020

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