Victorians are being encouraged to help develop the state’s first creative industries strategy to build on our reputation as the creative state. Our future across all the creative and cultural sectors – visual arts, screen, literature, performance, music, design, digital games and emerging cultural fields – is up for discussion, and everyone is invited to contribute.
The Minister for Creative Industries, Martin Foley, today launched the discussion paper, Let’s get creative about Victoria’s future.
He invited people from across Victoria’s creative and cultural industries – and the broader public – to respond and contribute to the development of the strategy.
Victoria’s creative industries currently contribute around $22.7 billion to the Victorian economy and support over 200,000 jobs.
The aim of the strategy is to find ways to grow this contribution – to create new jobs, nurture creative talent and strengthen Victoria’s unique and diverse creative culture, making it accessible for all.
The discussion paper explores a range of themes, looking at how we build audiences and markets, cultivate skills and innovation and harness the opportunities of digital technology.
The paper also discusses support for Aboriginal arts and culture, and for arts and performance in regional Victoria and outer metropolitan Melbourne.
The Minister has appointed a Taskforce, led by Louise Adler and supported by an Expert Reference Group, to provide independent advice and oversee the development of the strategy.
Victorians are invited to contribute their ideas and take part in a discussion about Victoria’s creative future – online and at a series of public forums across the state.
Let’s get creative about Victoria’s future is now available online and is open for comment.
A series of public forums will be held in Ballarat, Shepparton, Sale, Werribee, Frankston and Melbourne’s CBD during June and July. All information, including how to register, is available at
Quotes attributable to Minister for Creative Industries, Martin Foley
“Victoria’s creative and cultural industries lie at the heart of what makes our state a great place to live and visit, and they make a sizeable – and growing – contribution to our economy.
“This strategy is an opportunity to reimagine the role the creative and cultural industries play in our lives, our communities and our state – and ensure that all Victorians reap the cultural, social and economic benefits they bring.”
Reviewed 19 August 2020