CEO Appointed To Lead Victoria’s Visitor Economy

17 May 2016

Victoria’s new premier tourism and events entity has welcomed the appointment of Peter Bingeman as the new CEO of Visit Victoria.

Chair of Visit Victoria Sir Rod Eddington and Minister for Tourism and Major Events John Eren today announced Mr Bingeman would oversee the transition of Victoria’s biggest shake up of the visitor economy in two decades.

Mr Bingeman, who was raised in metropolitan and regional Victoria and graduated from the University of Melbourne, has more than 20 years’ experience in change management, marketing and leadership roles across Australia and Asia.

Mr Bingeman is returning to Victoria from Malaysia where he was confectionery, food and beverage conglomerate, Mondelez International’s Managing Director responsible for business in Malaysia, Thailand, Singapore and Indo China.

He held previous executive roles with Mondelez International, Cadbury Schweppes & Procter and Gamble.

Mr Bingeman will commence at Visit Victoria on 4 July 2016.

Quotes attributable to Minister for Tourism and Major Events John Eren

“Visit Victoria will play a critical role in shaping the growth of Victoria’s visitor economy, and Mr Bingeman is the right person to be leading the organisation on this exciting journey.”

“The appointment of Mr Bingeman from an exceptionally strong field of applicants positions our visitor economy well for an important period of innovation and growth.”

Quote attributable to Chair of the Visit Victoria Board Sir Rod Eddington

“As one of the marketing industry’s leading talents, Mr Bingeman in the role of inaugural CEO, has the international marketing and retail expertise to lead the new organisation and grow the state’s visitor economy.”

Quote attributable to Peter Bingeman

“The creation of Visit Victoria signals a new era for this critical industry in Victoria.”

“As a passionate Victorian I am excited to start this role and look forward to working with industry and government to advance Victoria’s visitor economy.”

Reviewed 19 August 2020

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