New ABC Partnership To Showcase Victoria To Asia

21 August 2016

The Andrews Labor Government today announced it will be a foundation partner of ABC International’s Australia Plus International media service, giving Victoria more exposure as a global investment, study, tourism and events destination.

The landmark three-year deal will give Victoria exclusive access to promote the state’s many strengths on subscription TV, online and social media service, which is accessed by more than 190 million people across the Asia Pacific.

The new sponsorship agreement will be used to promote Victoria’s calendar of major events and business conferences, tourism initiatives, education institutions and key industry sectors in strategic markets including China, Indonesia and Singapore.

Under the partnership, Victoria will have exclusive access to the ‘Explore and Experience’ genre on all Australia Plus platforms.

In the coming months, the Melbourne Writers Festival, the Spring Racing Carnival, the AFL Grand Final, Spring Fashion Week, the Royal Melbourne Show and the Melbourne Festival are all set to be profiled on Australia Plus.

The new partnership further strengthens Victoria’s presence in Asia, which is spearheaded by the state’s extensive network Victorian Government Business Offices across the region.

Quotes attributable to the Minister for Small Business, Innovation and Trade Philip Dalidakis

"We understand that to be globally competitive, we need to be globally connected we need to work with the world to increase jobs, investment and exports at home."

"The Andrews Labor Government is proud to have secured this unprecedented opportunity to showcase our state’s strengths in our most strategically important international markets."

"This partnership allows us to show Asia that Victoria really does offer the best of everything, from premium food and beverages to world-class medical and educational institutions and some of the world’s most compelling major sporting, cultural and business events."

Reviewed 19 August 2020

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