The Major Events Capital Books Another Broadway Blockbuster

27 April 2015

A world-acclaimed musical masterpiece will make its way to Melbourne when Kinky Boots opens at Her Majesty’s Theatre.

Premier Daniel Andrews today met with the producers and cast of the international smash hit in New York City to announce Kinky Boots will open in Melbourne in October next year.

The feel-good Broadway blockbuster, with music and lyrics by pop icon Cyndi Lauper, is one of the biggest stage shows in the world. Rave reviews and an outstanding cast have helped Kinky Boots clean up on awards nights. The Harvey Fierstein production has won six Tony Awards – including Best Musical in 2013.

The highly-anticipated production is yet more proof that Victoria is the major events and cultural capital of Australia. Kinky Boots will draw thousands of visitors from interstate and abroad and deliver a $40 million injection to Victoria’s economy.

Australians love the theatre and love seeing it in Melbourne – the figures prove it. Melbourne is Australia’s preferred city for a short stay, and the country’s leading theatre market. Victoria’s major events strategy has supported eight major theatre premieres in the last decade – and sold more than 3 million tickets.

Our calendar of events is the envy of the world, and it’s a key reason why Victoria attracts 22 million visitors each year.

Kinky Boots is another example of a world-recognised event heading to Victoria, keeping our bars and restaurants full, our economy growing and our state strong.

Quotes attributable to Premier Daniel Andrews

“As the major events and cultural capital of Australia, it’s no accident that a Broadway show of this size is coming to Melbourne. We do events better than anyone else, and we’re a world-recognised leader in theatre.”

“Kinky Boots has attracted rave reviews and sell-out audiences. It’s one of the great Broadway shows.”

“Shows like these keep our hotels full, our night spots bustling and our economy strong – and that means more jobs and a stronger state.”

Reviewed 19 August 2020

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