Fashion Duo PAGEANT Crowned National Design Winners

16 March 2015

Victorian design duo Amanda Cumming and Kate Reynolds, collectively known as PAGEANT, have won the 2015 Tiffany & Co National Designer Award, presented as part of the 2015 Virgin Australia Melbourne Fashion Festival.

The National Designer Award recognises emerging designers whose work excels in creativity and quality and who show potential for growth.

Finalists in 2015 included labels búl and VERNER, designers Beth and Tessa MacGraw – sisters behind the label macgraw – and Emma Mulholland for her self-titled label.

The award comes with prizes worth more than $100,000, including business and creative mentoring and a retail opportunity with Westfield.

Prizes will help the winner to take the next step in their design career. Previous winners include Toni Maticevski, Romance Was Born, Yeojin Bae and last year’s winners, Melbourne duo STRATEAS.CARLUCCI.

The Virgin Australia Melbourne Fashion Festival, which opened on Saturday, is an annual celebration of fashion, design, business and creative endeavour.

Proudly supported by the Andrews Labor Government, the festival features a public runway program, a cultural program and a series of business events.

The Virgin Australia Melbourne Fashion Festival is on until 22 March. For more information visit: Link

Quotes attributable to the Minister for Creative Industries, Martin Foley MP

"PAGEANT was named the winner from a very strong field, and it is wonderful to see a Victorian label recognised with this prestigious national award.”

“This year, three of the five nominees were Victorian, which shows the strength and diversity of our local design sector.”

“This festival gives fashion-lovers the chance to connect with their favourite designers and discover new talent. It also helps emerging designers establish themselves, develop a sustainable business and understand the potential paths to success.”

Reviewed 19 August 2020

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