Digital Games Companies Seek Their Fortune On US Trade Mission

Published:
Wednesday 4 March 2015

Victorian creative talent is on the world stage once again, with more than 25 Victorian digital games companies on a trade mission to the world’s largest digital games market – the USA.

The companies, which range from independent start-ups to mid-sized studios, have received support through Creative Victoria to take part in the mission. Their trip will cover the 2015 Game Developers Conference in San Francisco and PAX East, the Penny Arcade Expo, in Boston.

The Game Developers Conference (GDC), which runs from 2-6 March, is an international event that showcases the latest innovations in computer, console, mobile, arcade and online games. It attracts more than 24,000 attendees each year.

From 6-8 March, the group will head to Boston for PAX East, which brings together  leading names in digital games from around the world – including Microsoft, Sony and Nintendo – with games publishers, independent developers, media and consumers.

The trade mission aims to identify new market opportunities for Victorian digital games developers and businesses. Participants will network with international publishers, investors and retailers while exploring the next generation of game-development tools, platforms and services.

Victoria is home to more than half of Australia’s digital games sector, ranging from leading global companies to smaller boutique developers.

Quotes attributable to Martin Foley MP, Minister for Creative Industries

“This Trade Mission will place Victorian talent right at the heart of two of the world’s largest digital games markets, and I look forward to seeing the resulting economic benefits for the companies and the state.”

“Victoria's creative industries increasingly operate in an international marketplace. Programs like this open up critical opportunities for our local creative businesses - building their international networks and markets and enabling them to grow and create new jobs, while also building Victoria’s international brand as a creative leader.”