Brand Victoria: The Best Of Everything, All In One Place

12 August 2015

Premier Daniel Andrews today unveiled Brand Victoria at the world-renowned Melbourne Park, home of the Australian Open.

The new Brand Victoria will showcase the best of everything our state has to offer – unifying our message to help sell Victoria’s economic strength, cultural diversity, world-class events and diverse regions to Australia and the world.

Brand Victoria and the accompanying Brand Melbourne will unify Victoria’s current patchwork of confusing and disparate branding.

They will be used to showcase our state nationally and overseas as Victoria competes for trade and investment, tourism, migration, major events and education.

The iconic Big V is back as the striking visual centrepiece of a brand that is as adaptable and diverse as the state it represents.

Its flexibility will allow it to be used as a modern, consistent brand across government. It will also be available to Victorian business and tourism operators to make their own.

Best of everything perfectly describes Victoria’s many strengths – the world’s most liveable city, the best sports and major events, the best artists and creative minds, the best universities and schools, the best entrepreneurs and ideas, and the best regions and natural wonders – all in one place.

Quotes attributable to Premier Daniel Andrews

“What we’ve unveiled today is more than Victoria’s brand. It’s Victoria’s story.”

“This is about finding a new way to sell the many strengths of our state – not as pieces of some disparate puzzle, but as part of one big, clear vision of what we stand for and what we do.”

“It’s a fundamental shift in the way we go about attracting investment, improving services and creating jobs.”

“We’re working hard to build a bold and bright future for our state, keeping Victoria number one.”

Reviewed 19 August 2020

Was this page helpful?