Avoca’s Wine Festival Is Ripe For Growth

Winemakers from Victoria’s Pyrenees region will receive a $23,500 funding boost to grow their business from the Andrews Labor Government’s $1 million Wine Growth Fund (WGF).

Parliamentary Secretary to the Premier Colin Brooks today announced funding for the project as one of 41 WGF grants that are directly supporting the sustainable growth and development of Victoria’s premier wine industry.

The Pyrenees Grape Growers and Winemakers Association (PGW) will use the grant to showcase local wines and boost attendance at the Avoca Wine Festival, to be held over the 2017 Anzac Day weekend as part of the Pyrenees Unearthed Festival.

The grant will help PGW build on the success of the 2016 festival, with the group hoping to attract 2,000 visitors to Avoca for the event.

The WGF will develop and grow the industry by providing growers and organisations, like PGW, with funding to expand and develop. It supports grants of up to $20,00 for individual organisations and $50,000 for collaborative projects.

The Wine Growth Fund is part of the Government’s $1 million election commitment to boost the wine industry, which also includes the Wine Industry Development Strategy and the formation of the Wine Industry Ministerial Advisory Committee.

Quote attributable to Parliamentary Secretary to the Premier Colin Brooks

“We’re helping the Pyrenees Grape Growers and Winemakers Association build on the success of the 2016 Avoca Wine Festival by increasing their global markets and attracting more visitors to the region’s exceptional wineries.”

Quote attributable to Minister for Agriculture and Regional Development Jaala Pulford

“Victoria’s world class wines are the envy of the nation – that’s why we’re supporting the industry through our $1 million Wine Growth Fund to ensure the world continues to demand our products.”