Premier Daniel Andrews today announced a partnership with the AFL for the 2015 Multicultural Round: Many Cultures, One Game.
The announcement took place at the MCG with AFL General Manager Clubs and AFL Operations Travis Auld Collingwood Club President Eddie McGuire and players Jobe Watson, Dale Thomas and Jimmy Toumpas.
The sponsorship, allocated through the Office of Multicultural Affairs and Citizenship, will support the AFL to host a range of engaging initiatives to promote respect for diversity among the Victorian community, including a multicultural festival at Yarra Park.
As part of the announcement, Mr Andrews also launched a new social media campaign – Embrace Diversity – to coincide with the AFL Multicultural Round.
The campaign, which has support from stakeholders across the business, community, philanthropic and not-for-profit sectors, will encourage support for cultural diversity across various social media channels.
Supporters of the campaign include AFL, Netball Victoria, FIFA Victoria, Twitter Australia, Facebook, Google Australia, Australia Post, Australian Super, VECCI, Westpac, Victorian Trades Hall and the Scanlon Foundation.
The 2015 AFL Multicultural Round will take place from 7 – 9 August as part of round 19 of the 2015 AFL Premiership Season.
Quotes attributable to Premier Daniel Andrews
“What better way to unite people than through a shared passion for our greatest game?”
“When we celebrate one culture, we enrich every other culture. That’s what diversity is all about.”
“I urge Victorians to join the conversation and help us embrace diversity.”