Victorian growers are promoting their fresh fruit produce to key importers and consumers in South East Asian markets as part of the Andrews Labor Government’s new Now In Season campaign.
The campaign is being launched in Thailand, Indonesia and the Philippines with representatives from Australian Table Grapes Association, Summer Fruit Australia Limited, and Apple and Pear Australia Limited travelling to the region.
Led by the Andrews Labor Government, in partnership with industry, Now in Season brings together peak Victorian horticulture industry organisations in South East Asia for the first time to boost the profile of Victorian fruit through a series of coordinated retail promotions.
The campaign is aimed at building consumer awareness and demand for Australian stone fruit, pome fruit and table grapes – of which Victoria accounts for the majority of national exports.
Major Victorian fruit suppliers will have the opportunity to showcase their high quality, safe and reliable produce to consumers in more than 250 retail outlets across Thailand, Indonesia and the Philippines during 2015.
When fresh and in season, fruit such as apples, pears, table grapes, summer fruit and cherries will be packed and shipped to feature in a range of in store promotions, tastings and other networking activities designed to maintain and build the presence of quality Victorian fruit in prime Asian markets.
The Now In Season campaign is supported by the Horticulture CEO Trade Mission. Now In Season launched in Bangkok on Thursday 9 April, with launches taking place this week in Manila on Tuesday 14 April, and in Jakarta on Thursday 16 April.
Quotes attributable to Minister for Trade, Adem Somyurek
"Initiatives like the Now in Season campaign help to build international partnerships, investment and trade, which means more jobs for Victorians."
“Increasing our engagement with the growing economies of Asia is crucial to Victoria's economic prosperity.”
Quotes attributable to Parliamentary Secretary for Regional Victoria, Danielle Green
“The Labor Government is using its strong connections with Victorian growers and Asian importers and retailers to develop campaigns that highlight how Victoria can help meet the growing demand for premium fruit in all three of these Asian markets.”
“Both government and industry acknowledge that a coordinated and collaborative approach across key horticulture sub-sectors will help to maintain and grow market share.”
Quotes attributable to Australian Table Grape Association Chief Executive Officer, Jeff Scott
“This is a great opportunity to build buyer and supplier relationships and will help new Asian markets gain an understanding of Victoria’s capacity and capability to supply top quality fruit to Asian markets.”
“This is the first time ever multiple horticulture industries have come together to promote their produce in a multi-country retail promotion in South East Asia.”
Reviewed 19 August 2020