Minister for Roads and Ports, Tim Pallas, today launched the new ‘Obey The Yellow’ campaign, highlighting the importance of not impeding Melbourne’s trams.

“As part of the Think Tram program, the new awareness campaign will highlight how vital trams are to Melbourne and the importance of them running on time,” Mr Pallas said.

“Around 500,000 individual passenger trips are made on our tram network every day and it is important that motorists give trams the right of way.

“By reminding drivers of the road rules for key tram routes, we also hope to reduce the number of crashes between trams and cars.”

Tram lanes, shown by solid yellow lines beside the tram tracks and overhead tram lane signs, are sections of the network exclusive to trams on either a full time or part time basis.

The campaign features a black lycra-clad character exhibiting a bold yellow line which brings to life the yellow line separating tram lanes from vehicle lanes.

The advertisements will feature on trams, TV, radio, press and outdoor billboards.

Drivers may not cross the solid yellow line or drive along the tram tracks while tram lanes are operating. There are some exceptions for drivers such as turning right or avoiding an obstruction provided trams are not delayed. The cost of breaking the tram lane rules may be a fine of up to $220.

Minister for Public Transport, Lynne Kosky, said trams were a Melbourne icon and played a vital role in the city’s public transport network.

“The 'Obey the Yellow' campaign will remind people of their obligations when sharing the road with trams, for the benefit of motorists and commuters alike,” Ms Kosky said.

“During the week there are about 500,000 passenger trips on trams each day. Impeding trams not only disrupts services but it can also be dangerous."

Victoria Police Superintendent Kevin Casey said any motorist choosing to break the law puts both themselves and other road users in danger.

“It is alarming that drivers continue to risk their own safety and the safety of other motorists by crossing the yellow line,” Mr Casey said.

“It is a risk that can be easily avoided with commonsense and care, however anyone doing the wrong thing should expect to be caught by police and pay the penalty.”