Minister for Tourism and Major Events Louise Asher today launched the Discover Daylesford iPhone application (app), providing visitors with accessible tourism information.

The Victorian Coalition Government today announced new funding of $24 million over the next four years to increase regional tourism, grow our international markets and maximise the potential of the growing China market.

One week before the official opening of Monet’s Garden: the Musee Marmottan Monet, Paris, at  the National Gallery of Victoria (NGV), Minister for Tourism and Major Events Louise Asher unveiled one of the masterpieces, Waterlilies (Nymphéas) (1903)

Minister for Tourism and Major Events Louise Asher and Minister for Roads Terry Mulder today launched the Victorian Coalition Government’s Motorcycle Tourism Strategy 2013-16.

The Victorian Coalition Government is undertaking a campaign to inspire people to visit regional Victoria in the wake of a season of bushfires which affected parts of the State, Minister for Tourism and Major Events Louise Asher said today.

Tourism Victoria’s innovative Melbourne NOW! social media campaign has reached more than five million Indians and generated over 170 potential new itineraries for Indian visitors to Victoria, Minister for Tourism and Major Events Louise Asher announced today in India.

A major exhibition featuring visions of Victoria by leading Indian photographer Atul Kasbekar was officially opened today by the Minister for Tourism and Major Events, Louise Asher, in Mumbai, India.

Minister for Tourism and Major Events, Louise Asher, today encouraged Victorians to support the tourism industry by visiting regional Victoria this long weekend, particularly to those regions affected by bushfire.

Victoria’s reputation for world-class major events has received a further boost with the Victorian Coalition Government announcing Phillip Island will host the Superbike FIM World (SBK) Championships for a further three years, from 2015 to 2017.

Minister for Tourism and Major Events Louise Asher today announced that the Victorian Coalition Government has contributed $30,000 to support the Yarra Valley Food and Wine Festival. The funding is part of the Coalition Government’s commitment to supporting regional Victorian events through Tourism Victoria’s Events Program.

Frankston Visitor Information Centre was recognised as the country’s best visitor information centre, taking out the top honours in that category at the Qantas Australian Tourism Awards 2012 in Hobart tonight.

Minister for Tourism and Major Events Louise Asher today officially announced that the Coalition Government, through the Victorian Major Events Company, together with the Melbourne Museum, is bringing the exclusive exhibition Designing 007 – Fifty Years of Bond Style, to Melbourne from 1 November this year.

Minister for Tourism and Major Events Louise Asher today announced, ahead of Business Events Week to be held 25 February to 1 March, that Melbourne has won six major conferences which will inject an estimated $12.7 million into the Victorian economy.

Minister for Tourism and Major Events Louise Asher today unveiled a spectacular new video display wall showcasing iconic Victorian tourism attractions that will form the new backdrop of the Melbourne International Airport arrivals terminal.

Minister for Tourism and Major Events Louise Asher today welcomed the first series of MasterChef to be filmed here in Victoria, ahead of its commencement on television this Sunday night.

A hot-air balloon ride over the Yarra Valley, a lavender farm in Daylesford or the cliffs above the spectacular 12 Apostles on the Great Ocean Road are just some of the iconic Victorian tourism locations featured as part of a fun and innovative ‘green screen’ project, known as Play the Net, between Tennis Australia and the Victorian Coalition Government to be run during the 2013 Australian Open Tennis.

Minister for Tourism and Major Events Louise Asher today announced that the Victorian Coalition Government will lead a Super Trade Mission of more than 170 companies to the Middle East from 23 February – 1 March 2013, as part of the Coalition Government’s $50 million International Engagement Strategy.

Minister for Tourism and Major Events Louise Asher today welcomed more than 4,000 Indian delegates to Melbourne for the Amway India Leadership Seminar.